Unibet Review

Unibet LogoUnibet have been at the forefront of online gambling since the day the industry began to take off, and whether you’re a seasoned punter who enjoys placing large bets, or you consider yourself to be more of a casual gambler who puts the odd acca on at weekends; Unibet offer an unrivalled online gambling experience, putting them on par with the biggest names in the industry.

Unibet’s website is extremely user-friendly, and their simplistic green and white branding makes navigating around the website an uncluttered affair, allowing you to enjoy your betting rather than getting frustrated at slow loading, laggy web pages.

Alongside their sports betting, Unibet also offer a number of other betting products including online poker, online casino games, and bingo; and as you’ll see in the following post, there are a multitude of reasons why you should consider joining regardless of whether you’re a newbie or an old hand.

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Unibet WebsiteUnibet always have been, and likely always will be, a pioneer of online gambling, and their website is a testament to the way in which this company is run. The design and feel of the site can’t be found anywhere else, and everything is incredibly easy to use, easy to find, and optimised for your convenience. It’s an absolute breeze.

Take the initial signup process for example; many online bookies have as many as three or four different pages for you to fill out before you can access your account and begin betting, but Unibet have opted for a one page signup process which means you can create your account and get started in just a minute or two.

You can jump between betting products in a single click of your mouse, and since the site is so powerful it loads new pages in no time at all. The site also gives you options, like the ability to pin and unpin the A-Z sports list and popular betting categories from the home screen, in order to give the odds more room to breath.

It is one of the most logical sites available, but at the same time is quietly clever and innovative in how it enables the user to get from one place to another. If you like the idea of a contemporary bookie then this is one for you to consider.


Unibet MobileUnibet was one of the first to embrace the growing mobile gambling market by creating their dedicated app, and many other bookmakers followed their lead.

You can download the app for free, and once it’s installed onto your device you can log in with your existing credentials or create a new account. Once you’re logged in, you can use the touch ID function to easily unlock the app whilst preventing unwanted access from anyone else.

Unibet also offer a mobile friendly website which you can access through your device’s internet browser, and the only real difference is that the mobile website is somewhat stripped back so that it runs more efficiently. Saying that there are no features missing, the experience will be exactly the same apart from the build and design.

Well placed quick links are great, especially for live betting and streaming fans who can get to work immediately with just a single tap from the home screen. We also like the way the betslip pops up when you want to use it before hiding itself away again.

All in all the mobile betting at Unibet is spot on; it’s easy to use and navigate, feature rich, and satisfyingly modern.

Sports Betting at Unibet

Unibet BetslipUnibet offer a healthy number of markets for you to enjoy, although perhaps what they’re most famous for is Horse Racing.

Unibet is an ideal choice for those who like to bet on the horses. Whether you’re looking for classic English races such as Aintree, Cheltenham and Goodwood; or you fancy something a bit different like Indian horse racing, there is always a race for you.

Plus, since Unibet offer best odds guaranteed on all UK and Irish races, you can guarantee yourself the best possible odds regardless of what they were at the time you placed your bet.

Other popular markets include the usual suspects like Football and Golf, and with great market depth and variety too (54k+ football markets at the time of writing) but you can also find a plethora of less popular sports, including: Water Polo, Handball, WWE, MotoGP, Cricket, and even Chess. Chess seems to be cropping up a lot more these days, maybe we are missing something…?

Unusual Markets

Unibet Specials

As well as the above, Unibet also offer a range of unusual markets, and these can be found in the ‘TV and Novelty’ area. There was one, though, that caught our attention right away:

(drum roll please…)

Biggest Pike!

Yep – you can now wager your hard-earned cash on who will catch the biggest Pike on some obscure Swedish television program. Is there anything more exciting than cheering on a Swedish fisherman as he reels in his line to reveal what you hope will be a pike? A really really big pike.

Nail biting stuff, right? We’ll leave it to you to decide whether we are being serious or not, but nonetheless it’s an interesting market.

Another event in the novelty section is the winner of the Nobel Peace Prize, which is actually quite a good idea that we’ve not seen advertised elsewhere.

These are obviously subject to change but what remains constant is the European focus of these markets. Unibet serve customers all over Europe, and their specials markets reflect this. You can bet on Big Brother in Sweden, Danish politics, all sorts. In fact, it could be said that Unibet have the most diverse specials, TV, politics, Novelty markets out there.

How Good are the Odds?

Aside from offering a huge range of markets, Unibet also offer some of the best odds that can be found industry wide, so it’s not hard to see why they’ve become so popular with players around the UK.

You’ll always enjoy the best odds on UK and Irish racing with best odds guaranteed, and enhanced odds can make a bet even more profitable. Football odds can give even BetVictor a run for their money, and they continue this trend with American football odds. Darts and Cricket also do well here, as does Ice Hockey, so if you bet on any of those regularly give Unibet a look.

Unibet have historically become very active around big competitions like The Champions League, Wimbledon, Ascot, Goodwood, etc; and they like to provide customers with a range of offers and enhanced odds at these times, so it’s well worth keeping an eye out during these competitions even if you’re not a regular player.

In Play Betting

Unibet InPlay

Unibet offer one of the biggest selection of in-play markets we’ve ever seen, and a 2016 count saw a stonking 165,000 markets offered for in-play betting. This is further complimented by a massive 40,000 live streamed events.

Unlike other bookies, who offer a great sportsbook but a rather underwhelming in-play bet area, Unibet offer both. You’ll find a ton of great markets, from Football, Golf, Netball, Snooker, and more – all easily accessible through the ‘In-play’ tab found on the main navigation menu.

It’s a brilliant set up, but it can look a little jumbled at first when you get to viewing a particular event. It’s not, you just need to understand the layout, but those new to in-play betting may need a few moments to let their eyes adjust.

It works from left to right, with all in-play events still in view, then the available betting markets for the event that has been selected (including a bet builder), and then information on said event including stats, and the live stream or match graphic.

It’s pretty good for multi tasking actually because you can move in and out of different games without having to reload your page every time, it just comes with a slight learning curve.

Best Features

Responsible Gambling Software

Unibet Responsible Gambling

Unibet use what’s known as PS-EDS (Player Safety Early Detection System) to help identify potential problem gamblers, so that they can reach out to the punter and offer advice and support if required.

It sounds intrusive – and there’s no denying that it’s a very personal matter – but the software is designed to respond to specific signs that indicate problem gambling behaviour. If Unibet have a genuine concern for the well-being of a player, they can (and have been known to) shut down the player’s account on the spot to prevent them from losing more money than they can afford.

However you feel about it, it shows they are doing their bit to combat problem gambling, and any company that puts in extra effort in this department gets a great big tick from us.

Award Winning

Unibet AwardsOK, so it’s not a feature that benefits you directly, but it’s nice to know that the bookie you’re playing at is well thought of and looking after its customers.

Unibet’s dedication to creating a safe, fair, and enjoyable sports betting website has led to them receiving a number of acclaimed awards. This includes being crowned the 2016 EGR Sports Betting Operator of the Year, and winning the iGB Poker Affiliate Programme award – both of which further cement Unibet as a reputable, honest, and highly recommended bookie.

They have won awards across all areas too, for their sports book, poker services, corporate responsibility, gaming, marketing – it tells you that this is a company that is firing on all cylinders and inspires a lot of confidence.


Unibet offer five main deposit methods to players, and you can see these listed in the table below:

Visa/Mastercard/Maestro Debit cards Free Instant £5
Paysafecard Free Instant £10
Bank Transfer Free Instant £5
Paypal Free Instant £10
Skrill Free Instant £5

The fact that Unibet allow punters to deposit just £5 means the site is highly attractive to people on even the smallest of budgets, as some other companies enforce minimum deposits as high as £20, believe it or not.

The withdrawal minimums are a little higher than we’d like to see for debit cards, but nevertheless it’s mostly good news here, we’ve included all the withdrawal information in the table below:

Debit cards Free 1-3 Days £15
Bank Transfer Free 3-5 Days £10
Paypal Free Up to 12 Hours £10
Skrill Free Up to 12 Hours £10

Note: The processing times stated in the table above refers to the time in which it takes your money to reach your account, not the time it takes Unibet to process your withdrawal. Expect this to take around 24 hours, although it can be much quicker, especially if you make your withdrawal request in good time on a weekday.

History & About

Kindred LogoUnibet are one of the world’s largest online gambling corporations, and since it’s foundation back in 1997 by Anders Strom, it has gone on to become a world-wide success, offering a number of gambling products to players all over the globe.

While initially created to share Anders’ sporting expertise and help players make more informed bets, Unibet has gone on to open its own casino, poker room, bingo room, and games; and the company’s main mission is to develop an easy platform to deposit, play, and withdraw, however and whenever you want.

The renowned Kindred Group are the parent company of Unibet, and are also the name behind various other successful brands, including 32Red.

It’s not just players who are recognizing the success of Unibet and its parent company, and the operator has won the most casino/online gambling awards in history, with some of their awards including: The IGB Poker Affiliate Award, Sports Betting Operator of the Year – 2016, Socially Responsible Operator of the Year Award – 2016, to name just 3 of over 25.

Respected for a reason, there are few better places to play, and with tens of thousands of sports markets available each month, there’s never been a better time to join.